Google Makes It Easier To Get Products In The Shopping Tab


Google Makes It Easier To Get Products In The Shopping Tab

Google is updating Search Console with a feature that simplifies listing products in the Google Search shopping tab.

Google Shopping Product Title Optimization – Formula and Best Practices

Google Shopping product titles are one of the most important components of a successful shopping campaign, and they require a lot of love! In this video, I am going to show you the best practices to Google Shopping product title optimization.

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Product titles are really important as they are one of the main things Google uses to figure out what your products are. If you follow the best practices in optimizing your product titles, you’ll be far ahead the competition and you’ll save a tonne of money on your shopping ads. All of these mean that if you start optimizing your product titles, you will be successful in driving quality impressions and conversions from your products.

Your product feed is what Google sees and uses to figure out what your products are. Google will then show your product titles to the customers, so you have to make sure you optimize them to land on a good spot in Google Shopping pages.

So what are the Google Shopping title best practices you need to follow to tell Google what keywords you want to show up for?
1. Follow a formula that describes the product
For example for Apparel, you can use the formula Brand + product type + gender + keyword 1 + keyword 2 + Color + Size

2. Don’t create robotic product titles, but use your customer’s language about your product.
This approach works because this is the language “”real”” people are using. So not only will Google show you for more searches, but you’ll get a higher Click Through Rate because people see the title and it’s just what you want!

Check out this video now to see the best practices that I follow in optimizing Google Shopping product titles

�� Click here to read my in-depth blog post about Product Title Optimization:

�� Timestamps:
0:00 Intro
1:14 Why do you have to optimize product titles?
1:26 How to optimize product titles?
2:04 Follow a formula
3:02 Don’t create robotic product titles

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Explore the Possibilities of 3D Carving on a CNC

Unleash your creative potential with 3D carving on a CNC! In this video, we’ll go through the basics so you can find out if it’s the perfect fit for you. Learn what it takes to start carving and explore the various applications of 3D carving. Start creating today and dive into the world of 3D carving on a CNC! For an in-depth course, follow the link below.

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List your products for free on Google Shopping tab (US only)

With Google Announcing it’s free listing over Google Shopping tab, a lot is going on inside the market. Media houses keep stares at the next big step that might get announced, and the BIG players in the market are keenly analyzing the strategy hidden behind this move.

Learn More-

From 2012, the only visible listings on the #GoogleShopping tab were the paid ones. But, giving SMEs and individual sellers a breath of relief, Google will now allow organic listings to surface on the Google Shopping tab.

Bill Ready, President of Commerce, Google, released a blog on the 21st April, which read, “In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.”

Although this announcement is made initially for the sellers based in the US region, Google has also claimed that this feature will roll out for the rest of the world as the year unfolds. In addition, Google is constantly working with the existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make the eCommerce experience one of a kind.

This change is bringing along something for everyone-

-Sellers will experience great exposure and reach
-Buyers will have more stores and options to shop from
-Advertisers will have the chance to augment their paid campaigns

How can one enroll in this?

Well, the existing sellers need to make sure that they have activated the “Surfaces Across Google” feature from their #GoogleMerchantCenter. If it is not enabled, one can very quickly follow this navigation and can make it happen-

In the left navigation window, select: “Growth” — “Manage Program” — “Surface Across Google” – Activate it.

As for the New Users, Google says,

The program is open for the new sellers, and they do not need to tap into Google Ads in order to use this program. One can expect that Google is aggressively working towards the onboarding of sellers in the following months. Meanwhile, the new sellers can opt-in Surface Across Google during the Merchant Center Sign Up process and start creating product feed.”

Google Merchant Center Account
Google Shopping Tabs
Google Shopping & Google Ads
Google Search Index
Merchant Center Sign Up
Create your product feed on Google
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New Ecommerce Feature to Show Off Products – Google Shopping Tab

If you run an ecommerce site, Google has a new feature for you in Google Search Console.

This feature helps you reach consumers by getting your products inside their Google Shopping Feed quicker and without the need for a product feed. This Shopping Tab listing will help ensure all merchants can get their products in the feed.

Recently Search Console launched a merchant listing report that guided merchants through adding product-structured data. Now, merchants no longer need to submit their products to the product feed, they just need to keep their structured data up to date.

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